Mark Baratelli's Improv Cabaret at the 2006 Orlando Fringe Festival

Sunday, April 23, 2006

Marketing Thoughts

So I was thinking today, "How could I generate more press for my show?" And I thought, "What else do I do that would be newsworthy?" I thought of two things: I ride my bike to work. Gas is expensive right now and orlando is certainly a car-centric town. Maybe they might want to do a story on someone who takes it upon himself to try something different. Also, I think the writer could find other bikers who bike to work, and possibly encourage non-bikers to try it. It's a hard sell, but it seemed like an interesting and topical article to write.

Another newsworthy thing I thought of is the fact that I tired to start a podcasting meetup group and no one "met up." Is podcasting not happening in orlando? If so, why not? I thought it might be interesting to se my struggle to conect with other podcasters.

Both of these stories are relevant and, depending on the writer, have the possibility for public interest. I have something to gain in offering these stories because, hoepfully, I could mention my show at least once. If not, then the article still is interesting and relevant.

Also on the marketing topic, I have been ruminating about how much I do not want to bother people at the Fringe by shoving poscards in peoples' faces and telling people about my show. I know Beth Marshall tells us all to do this, but I have heard that doing otherwise might be a better idea.

My original goal was to build up buzz about my show early so I wouldn't have to do this. And one way to build buzz is to perform in the Fringe Preview show, which is tomorrow night. I have an act, a three-minute act, that is strange and bizzare and not like my show. And this worries me. I do preface it with a prepared speech about this fact. But, it's still weird. I practice it in my living room thinking, "This is weird." However, I also am sometimes not the best judge on if I am doing something well. I am hard on myself most of the time. So, my piece could be good for all I know.

I finished themusic tonight and I love it. It's very strange and different. With the visual of the other performers, I think I will blend right in with Fringe. Not my goal, but it's hat I am doing.

-Mark

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